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The Next Printing Press
Today’s Magazine Publishers have to be Sales, Content, and Technology Organizations to Survive By Chris O’Hara I am sitting at the airport bar in Dallas, trying to get back to 2010. After attending...
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PLATFORM WARS #1: Endangered Ecosystem?
Is the Current “Digital Advertising Ecosystem” Endangered by Overpopulation? I am looking at an “ecosystem map” by LUMA Partners banker Terence Kawaja.*It is an 11×8.5 Pantone-hued logo vomit of...
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The Great Publisher Disruption
ADOTAS – Remember when you used to really depend on your local paper? For finding jobs, houses, getting the local weather forecast, selling that boat in your yard, and getting last night’s sports...
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Beyond Bidding
Why Real Time Bidding is More Important than you Think Last week, I wrote that companies that depend on what we think of as “RTB” are in danger of missing larger opportunities. I argued that RTB...
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Epic FAIL
This is why agencies buy direct. Much has been written about the notorious “logo vomit” map of famed internet banker Terence Kawaja. I reference his handy charts on my blog, and often his “Display...
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Digital Marketing Questions in Search of Answers
Over the course of the past year, my colleagues and I have gone around the country speaking to more than 400 agencies about their digital advertising businesses. These agencies represent the lifeblood...
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The Five Things to Expect in a DMP
Getting back control over their inventory is giving publishers a lot to think about. “We want to make sure that we’re controlling what happens with data . . . we want to make sure we control pricing....
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Are Publisher Trading Desks Next?
A long time ago, I was selling highly premium banner ad inventory to major advertisers. Part of a larger media organization, our site had great consumer electronics content tailored to successful...
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